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It’s one of the most noticeable logos in the clothing industry. It has some essential qualities that make it influential—It’s simple, readable, memorable, and versatile. The company unveiled it in 2016, featuring only uppercase letters. However, the original Gap logo debuted in 1969.
The simple and brief Gap logo represents the world’s third-largest clothing store chain. The concise lettering style of visualization reflects the brand’s philosophy and reveals its hidden meaning – a generation gap.
Launched: October 4, 2010. On October 4, 2010, Gap replaced its 'blue square' logo; this reportedly happened suddenly without any announcements. The new logo design, consisting of simply the word "Gap" in Helvetica Neue placed next to a blue square, was credited to Laird & Partners.
The Meaning of Gap’s Logo and Gap’s Logo History. Since being first created in 1969, the Gap logo has only been updated 4 times. As you dive into the logo history below, you’ll see that while the logo was altered for the first three updates, the final update was a return to the 1986 logo.
The old Gap logo disappeared pretty much overnight. It was replaced on October 6, 2010, with a new logo that featured a much smaller dark blue box and the ‘Gap’ name written in bold, black Helvetica font.
The original Gap logo, introduced in 1969, featured a playful and friendly logotype in a monochrome color palette. Two parts of the inscription were set on different levels, with “The” places diagonally above the “Gap”.
How has one of the most globally recognized fashion brands have its logo change over the years?