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  2. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Internet marketing. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds ...

  3. Joost de Valk - Wikipedia

    en.wikipedia.org/wiki/Joost_de_Valk

    Yoast SEO. Notable work. WordPress SEO. Joost de Valk is an entrepreneur and application software developer from Wijchen, Netherlands who is best known for Yoast SEO. [1] [2] [3] De Valk started out as a consultant and blogger in 2004 before developing Yoast, one of the most successful plug-ins for WordPress. [4] [5]

  4. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.

  5. Semrush - Wikipedia

    en.wikipedia.org/wiki/Semrush

    www .semrush .com. Semrush Holdings, Inc. is an American public company that has a SaaS platform known as Semrush. [4] [5] The platform is used for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights. [6] The keyword research tool provides various data points on each keyword. [7]

  6. Yoast SEO - Wikipedia

    en.wikipedia.org/wiki/Yoast_SEO

    Company. Yoast SEO can trace its origins to 2005, when Joost de Valk launched a website named "joostdevalk.nl". [4] After moving to and eventually selling the domain "css3.info", de Valk created the Yoast platform in 2009, launched the first version of WordPress SEO in 2010 and founded the company Yoast BV in 2010. [5] [6]

  7. Search engine optimization metrics - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization...

    Search engine optimization metrics. A number of metrics are available to marketers interested in search engine optimization. Search engines and software creating such metrics all use their own crawled data to derive at a numeric conclusion on a website's organic search potential. Since these metrics can be manipulated, they can never be ...

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