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Netflix will start phasing out its Basic plan, its cheapest advertising-free plan, which costs $11.99 per month in the United States, the company said on Thursday. The company had previously ...
The evolution of streaming services reached an integral point as Netflix quietly killed its cheapest ad-free plan ($9.99) in favor of an ad-supported option ($6.99) for new and returning members.
The removal of this plan comes as Netflix has touted the success of its less than two-year-old ad-supported offering, which comes at a cost of $6.99 per month. For ad-free experiences, Netflix ...
In addition to the "Standard with Ads" tier, Netflix has two plans – the $15.99-per-month "Standard" and the $22.99-per-month "Premium" – that do not include advertising. Netflix charged $11. ...
That means customers who are currently paying the $11.99 monthly rate will have to either opt in for advertising during programs (and pay a lower rate of $6.99) or jump to the next ad-free tier ...
In reporting Q1 2023 earnings, Netflix said that in the U.S., the ad-supported plan already was producing higher overall average revenue per customer (aka ARPU) than the $15.49/month Standard plan.
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