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A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. [ 1][ 2] A private-label brand is almost always offered exclusively by the firm that owns it, although in rare instances the brand is licensed to another company. [ 3]
Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use.
Costco uses a club warehouse wholesale retailer channel of distribution while also selling their private label brand directly to consumers. [ 8 ] Costco's worldwide headquarters are in Issaquah, Washington , an eastern suburb of Seattle, although its Kirkland Signature house label bears the name of its former location in Kirkland .
CCL Industries Inc. is an American-Canadian company founded in 1951. It describes itself as the world's largest label maker. [3] It is listed on the Toronto Stock Exchange, and is an S&P/TSX 60 Component. CCL consists of five divisions – CCL Label, CCL Container, Avery, Checkpoint, and Innovia. It has 154 manufacturing facilities in North ...
A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. [ 1][ 2] The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress. White-label products are sold by retailers ...
The label must contain the contact information of the entity responsible for putting the product on the market. Labels also provide product tracking information. The label must be easy to read, particularly for a customer where the product is being displayed. Certain compositions, such as perfumes, can be listed as one ingredient.
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