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The company bought Rainbow Crafts, which was the manufacturer of Play-Doh. General Mills's purchase of the company was significant because it brought production costs down and tripled the revenue. In 1967, General Mills bought the Kenner toy company. General Mills came out with their "monster cereals" in the 1970s.
Conagra was founded in September 1919 as Nebraska Consolidated Mills (NCM) by Alva Kinney. The company was a conglomerate of four grain milling companies headquartered in Grand Island, Nebraska. [1] [4] [5] The company moved its headquarters to Omaha, Nebraska, in 1922 following the purchase of Updike Mill. That year, NCM posted a profit of ...
Post Consumer Brands (previously Post Cereals and Postum Cereals; also known as simply "Post") is an American consumer packaged goods food manufacturer headquartered in Lakeville, Minnesota. The company, founded in 1895 by C. W. Post , owns a large portfolio of cereal brands that include Bran Flakes , Honey Bunches of Oats , Golden Crisp ...
Reese's Puffs (formerly Reese's Peanut Butter Puffs) is a corn-based breakfast cereal manufactured by General Mills inspired by Reese's Peanut Butter Cups. [3] [4] At its launch in May 1994 [5] the cereal consisted of corn puffs flavored with chocolate and peanut butter. Later, the formula was revised to be a mixture of chocolate puffs and ...
General Mills retired the Betty Crocker Catalog in December 2006 and ended the premium program after 75 years. [13] Now that the premium program is no longer in effect, consumers can clip "Box Tops for Education" that are printed on Betty Crocker products to help schools pay for educational supplies.) [ 14 ]
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It consists of small toasted square-shaped cereal pieces made of whole wheat and corn. [4] The taste is a mix of honey and brown sugar. [5]Golden Grahams was introduced in 1976, and the earliest TV commercials featured a jingle sung to the tune of the James A. Bland song "Oh, Dem Golden Slippers".
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