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Typography of Apple Inc. Apple's first logo, hand drawn by Ronald Wayne. Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company.
Chicago ( sans-serif) was the default Macintosh system font in System 1–7.6. Also seen on LCD screens of earlier iPod models. Geneva (sans-serif) is designed for small point sizes and prevalent in all versions of the Mac user interface. Its name betrays its inspiration by the Swiss typeface Helvetica.
Other motifs include minimal surface texturing and an inlaid three-dimensional Apple logo which was diamond cut to the exact shape. The last Apple product to use the Snow White design language was the Macintosh IIfx which was released in 1990. The Snow White design language established Apple as a design leader in the consumer electronics industry.
This image or media file may be available on the Wikimedia Commons as File:Mac Pro (logo).svg. While the license of this file may be compliant with the Wikimedia Commons, an editor has requested that the local copy be kept too. This file does not meet CSD F8 and should not be tagged as a Commons duplicate.
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macOS. The Finder is the default file manager and graphical user interface shell used on all Macintosh operating systems. Described in its "About" window as "The Macintosh Desktop Experience", it is responsible for the launching of other applications, and for the overall user management of files, disks, and network volumes.
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