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An IKEA Billy bookshelf. Billy (stylised as BILLY) is a bookcase sold by the Swedish furniture company IKEA. It was developed in 1979 by the Swedish designer Gillis Lundgren, and IKEA have sold over 140 million units of the bookcases worldwide. Its popularity and global spread has led to its use as a barometer of relative worldwide price levels.
Gillis Lundgren. Gillis Lundgren (26 August 1929 – 25 February 2016) was a Swedish furniture designer and the fourth employee of IKEA. He designed the Billy bookcase of which over 60 million have been produced. [ 1][ 2][ 3][ 4]
The IKEA effect was identified and named by Michael I. Norton of Harvard Business School, Daniel Mochon of Yale, and Dan Ariely of Duke, who published the results of three studies in 2011. They described the IKEA effect as "labor alone can be sufficient to induce greater liking for the fruits of one's labor: even constructing a standardized ...
In people with Cushing syndrome, “too much cortisol leads to a more rounded face, pinkish red cheeks, thinner skin with easy bruises, a puffy neck, and a worsening upper back hump,” Dr. Ghalib ...
Archaeologists conducted a geophysical survey using magnetometer research and uncovered two previously unknown Roman villas, a roadside cemetery, farmsteads, and a web of roads that all provide a ...
Inter IKEA Systems B.V., [ 6][ 7] trading as IKEA ( / aɪˈkiːə / eye-KEE-ə, Swedish: [ɪˈkêːa] ), is a Swedish multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances, decoration, home accessories, and various other goods and home services. Started in 1943 by Ingvar Kamprad and currently legally ...
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