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An IKEA Billy bookshelf. Billy (stylised as BILLY) is a bookcase sold by the Swedish furniture company IKEA. It was developed in 1979 by the Swedish designer Gillis Lundgren, and IKEA have sold over 140 million units of the bookcases worldwide. Its popularity and global spread has led to its use as a barometer of relative worldwide price levels.
Gillis Lundgren. Gillis Lundgren (26 August 1929 – 25 February 2016) was a Swedish furniture designer and the fourth employee of IKEA. He designed the Billy bookcase of which over 60 million have been produced. [ 1][ 2][ 3][ 4]
Psychology. The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name refers to Swedish manufacturer and furniture retailer IKEA, which sells many items of furniture that require assembly .
Notable items of IKEA furniture include the Poäng armchair, the Billy bookcase and the Klippan sofa, all of which have sold by the tens of millions since the late 1970s and early 1980s. [89] [90] The IKEA and LEGO brands teamed up to create a range of simple storage solutions for children and adults. [91]
These days, parents seek out Sambou and ask her to coach their children, regardless of their gender, even if it's still for free. Sambou's 17-year-old niece, Mame Marie Sambou, recently won a gold ...
Here are five ways young athletes – as well as their coaches and parents – can get the most out of the postgame handshake line. Our kids' behavior is a reflection of our behavior. Use the ...
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