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2. The bundle is back: Why Netflix, Max, Disney, and ... - AOL

   www.aol.com/finance/bundle-back-why-netflix-max...

   On Monday, telecom giant Verizon announced it will offer a $10 bundle for the ad-supported plans of both Netflix and Warner Bros. Discovery's Max streaming services, yielding more than 40% in savings.

3. Netflix Kills Off Cheapest No-Ads Plan in U.S., U.K. as It ...

   www.aol.com/finance/netflix-kills-off-cheapest...

   Netflix is no longer offering its cheapest streaming plan without ads in the U.S. and the U.K., with the company aiming to push value-conscious consumers to sign up for its advertising-supported ...

4. Netflix to send customers up to 10 mystery discs in one last ...

   www.aol.com/netflix-send-customers-10-mystery...

   The company, now primarily known as a streaming powerhouse, will give longtime U.S. customers a “finale” surprise — consisting of up to 10 extra discs, selected from a curated queue, that ...

5. Sales promotion - Wikipedia

   en.wikipedia.org/wiki/Sales_promotion

   Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes. Sales promotion is implemented to attract new customers, to hold present customers, to counteract competition, and to take advantage of opportunities that are revealed by market research.

6. Psychological pricing - Wikipedia

   en.wikipedia.org/wiki/Psychological_pricing

   Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. [1]

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