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Total equity. €20.764 billion (2023) [1] Number of employees. 127,000 (2024) [2] Website. unilever.com. Unilever PLC is a British multinational fast-moving consumer goods company founded on 2 September 1929 following the merger of British soap maker Lever Brothers and Dutch margarine producer Margarine Unie. It is headquartered in London ...
The brands in the sale represented about 7% of Unilever's global business. [8] In January 2020 they purchased Violife, a brand of plant-based cheese. [9] Following falling margarine sales as consumers switched to butter, since summer 2020 the company focused more on the "plant-based" market, also claiming sustainability, to increase sales. [10]
It was reported in 2012 by Euromonitor International that while sales of butter and spreadable oil fell, margarine sales increased by 1.1 percent, but sales of I Can't Believe It's Not Butter fell by 3.9 percent. 7 percent of sales at Unilever consists of spreads, with a significant amount consisting of butter substitutes, the sales of which ...
Unilever is home to the world’s most iconic ice cream brands, from Magnum to Ben & Jerry’s. In a new overhaul, the company is spinning off its ice cream business, which delivered a €7.9 ...
Evolution, also called The Evolution Of Beauty, is an advertising campaign launched by Unilever in 2006 as part of its Dove Campaign for Real Beauty, to promote the newly created Dove Self-Esteem Fund. The centre of the Unilever campaign is a 75-second spot produced by Ogilvy & Mather in Toronto, Ontario, Canada.
Dove Campaign for Real Beauty. The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self confidence in women and young children. [1] Dove 's partners in the campaign included Ogilvy, Edelman Public Relations, and Harbinger Communications (in Canada) along with other consultants. [2]
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