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  2. Discounts and allowances - Wikipedia

    en.wikipedia.org/wiki/Discounts_and_allowances

    Discounts and allowances are reductions to a basic price of goods or services.. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer ...

  3. Referral marketing - Wikipedia

    en.wikipedia.org/wiki/Referral_marketing

    t. e. Referral marketing is a word-of-mouth initiative designed by a company to incentivize existing customers to introduce their family, friends, and contacts to become new customers. It differs from pure word-of-mouth strategies, which are primarily customer directed with the company unable to track, influence and measure message content ...

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  5. Discount rate - Wikipedia

    en.wikipedia.org/wiki/Discount_rate

    Discount rate may refer to: Social discount rate (of consumption), the rate at which the weight given to future consumption decreases in economic models. Pure time preference, or utility discount rate, the rate at which the weight given to future utility decreases in economic models. Annual effective discount rate, an alternative measure of ...

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  7. Discounting - Wikipedia

    en.wikipedia.org/wiki/Discounting

    In finance, discounting is a mechanism in which a debtor obtains the right to delay payments to a creditor, for a defined period of time, in exchange for a charge or fee. [1] Essentially, the party that owes money in the present purchases the right to delay the payment until some future date. [2] This transaction is based on the fact that most ...

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