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2. Discounts and allowances - Wikipedia

   en.wikipedia.org/wiki/Discounts_and_allowances

   For the band, see Senior Discount (band). Discounts and allowances are reductions to a basic price of goods or services. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached ...

3. Sales promotion - Wikipedia

   en.wikipedia.org/wiki/Sales_promotion

   Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...

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7. Direct marketing - Wikipedia

   en.wikipedia.org/wiki/Direct_marketing

   Promotional media. Research. v. t. e. Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected [ 1] customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing.

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