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Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...
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Mimeographed images generally have much better durability than spirit-duplicated images, since the inks are more resistant to ultraviolet light. The primary preservation challenge is the low-quality paper often used, which would yellow and degrade due to residual acid in the treated pulp from which the paper was made. In the worst case, old ...
Coupon collector's problem. In probability theory, the coupon collector's problem refers to mathematical analysis of "collect all coupons and win" contests. It asks the following question: if each box of a given product (e.g., breakfast cereals) contains a coupon, and there are n different types of coupons, what is the probability that more ...
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The Card Catalog at the Library of Congress. A library catalog (or library catalogue in British English) is a register of all bibliographic items found in a library or group of libraries, such as a network of libraries at several locations. A catalog for a group of libraries is also called a union catalog.
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Illuminated manuscript. Various examples of pages from illuminated manuscripts. An illuminated manuscript is a formally prepared document where the text is decorated with flourishes such as borders and miniature illustrations. Often used in the Roman Catholic Church for prayers and liturgical books such as psalters and courtly literature, the ...