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Persona (user experience) A persona (also user persona, user personality, customer persona, buyer persona) in user-centered design and marketing is a personalized fictional character created to represent a user type that might use a site, brand, or product in a similar way. [ 1] Personas represent the similarities of consumer groups or segments ...
Persona. A persona (plural personae or personas) is a strategic mask of identity in public, [ 1] the public image of one's personality, the social role that one adopts, or simply a fictional character. [ 2] It is also considered "an intermediary between the individual and the institution."
Persona (psychology) The persona, for Swiss psychiatrist Carl Jung, is the social face the individual presented to the world—"a kind of mask, designed on the one hand to make a definite impression upon others, and on the other to conceal the true nature of the individual." [ 1]
The Bartle taxonomy of player types is a classification of video game players based on a 1996 paper by Richard Bartle [1] according to their preferred actions within the game. The classification originally described players of multiplayer online games (including MUDs and MMORPGs ), though now it also refers to players of single-player video games .
Online identity. Internet identity ( IID ), also online identity, online personality, online persona or internet persona, is a social identity that an Internet user establishes in online communities and websites. It may also be an actively constructed presentation of oneself. Although some people choose to use their real names online, some ...
Persona 5[ a] is a 2016 role-playing video game developed by P-Studio and published by Atlus. The game is the sixth installment in the Persona series, itself a part of the larger Megami Tensei franchise. It was released for PlayStation 3 and PlayStation 4 in Japan in September 2016 and worldwide in April 2017. It was published by Atlus in Japan ...
In psychology, personality type refers to the psychological classification of individuals. In contrast to personality traits, the existence of personality types remains extremely controversial. [ 1][ 2] Types are sometimes said to involve qualitative differences between people, whereas traits might be construed as quantitative differences. [ 3 ...
The different types of user-figure interaction can be addressed by conceptualizing parasocial interaction as an extension of ordinary social interaction. Through close examination of social encounters that are significant for parasocial relationships, we can continue to distinguish between parasocial interaction as an isolated activity and as ...