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The Superstar is a style of low-top athletic shoe which has been manufactured by the German multinational company Adidas since 1969. Originally released as a low-top version of the Pro Model basketball shoe, [ 1 ] the design is nicknamed the "shell toe", "shell shoe", and "shell top" due to its rubber shell toe cap.
Adidas Originals (often stylized as adidas Originals) is a brand of a line of casual and sportswear created by German multinational corporation Adidas. It consists of a heritage line, [ 1] specializing in athletic shoes, t-shirts, jackets, bags, sunglasses and other accessories. The clothing and the accessories are under such categories as ...
Adidas manufactures a range of clothing items, varying from men's and women's t-shirts, jackets, hoodies, pants and leggings. [54] The first Adidas item of apparel was the Franz Beckenbauer tracksuit created in 1967. [1] Adidas AG is the largest manufacturer of sports bras in Europe, and the second largest manufacturer in the world. [55]
[citation needed] The growth of pop-culture and hip-hop influence allowed group Run-D.M.C. to make the Adidas Superstar (commonly known as the shell toe) one of the most sought-after shoes of the 1980s. Following their single "My Adidas", Adidas reportedly gave them $1 million endorsement deal. [142]
Sneakers. Sneakers ( US) or trainers ( UK ), also known by a wide variety of other names, are shoes primarily designed for sports or other forms of physical exercise but which are also widely used for everyday casual wear . Since their popularization by companies such as Converse, Nike and Spalding in the mid 20th century, they have become ...
Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [3] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
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