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  2. Snapchat Logo: History, Meaning, and Evolution - World Branding...

    brandingforum.org/branding/snapchat-logo-history-meaning-and-evolution

    Hence, the loss of expression, thick borders, and a constant background became significant characteristics of the new logo. Snapchat logo from 2013 2019<br >Image Source Snapchat 2019 – Present. The 2019 logo redesign is the most significant landmark in Snapchat history. With a slight tweak, the new iteration brought a bolder border.

  3. Alpro Brand Refresh Focuses on Flavour and Fun - World Branding...

    brandingforum.org/branding/alpro-brand-refresh-focuses-on-flavour-and-fun

    Most notably, the brand’s refresh focuses on its wide assortment of flavours, packed with appeal, and natural ingredients. Image Source Elmwood London. According to Elmwood London, the challenge was to refine Alpro’s signature assets and introduce even more flavour across the brand. Based on this, the goal would empower their position as a ...

  4. Hyundai Motor Group Takes Over New York City to Support 2030...

    brandingforum.org/news/hyundai-motor-group-takes-over-new-york-city-to-support...

    Art cars from Hyundai Motor Group conquer New York City as they take to the streets in support of South Korean city Busan’s bid for the 2030 World Expo.

  5. New DHL Americas Innovation Center to Promote Future of Logistics

    brandingforum.org/marketing/dhl-americas-innovation-centre-logistics

    DHL will expand its global innovation footprint to the Americas region by breaking ground for its new Americas Innovation Centre in Rosemont, Illinois, which will offer unique insights into the future of logistics. Joining the DHL Innovation Centre in Troisdorf, Germany, and the Asia Pacific Innovation Centre in...

  6. Hennes & Mauritz Debuts Inaugural Black Friday Line

    brandingforum.org/branding/hennes-mauritz-black-friday

    To reel in the biggest shopping day of the year, Hennes & Mauritz has released a Black Friday collection for men, women, and kids.

  7. Smarts Communicate Sets Up PR Shop in London

    brandingforum.org/featured/smarts-communicate-sets-pr-shop-london

    The debut coincides with Smarts' offices in Scotland re-branding as Smarts Communicate in a move designed to provide opportunity Belfast-based global public relations and content agency, Smarts Communicate, has furthered the expansion of its international communications business with the opening of a new office in London. The firm employs 45 people in its Irish base and

  8. Snapchat offers longer ad time on platform | World Branding Forum

    brandingforum.org/news/snapchat-offers-longer-ad-time

    Snapchat have announced advertisers can now have three minute video ads on their platform. Previously the social media platform only allowed ten second ads, with users having to swipe up to watch the rest. Now adverts will be able to play for up to three minutes, though users will still be able to skip them.

  9. Ralph Lauren and Snap Inc. forge an innovative fashion...

    brandingforum.org/news/ralph-lauren-and-snap-inc-forge-an-innovative-fashion...

    The collaboration will lead with the luxury brand and customisable wardrobe for Bitmoji avatars – the first of its kind to live within Snapchat and the Bitmoji app. Bitmoji’s newly launched ‘Mix and Match’ feature will highlight 12 iconic looks from the Ralph Lauren X Bitmoji Collection – 6 men’s and 6 women’s – so Snapchatters ...

  10. Snapchat’s new augmented reality content | World Branding Forum

    brandingforum.org/general/snapchats-new-augmented-reality-content

    Everyone’s favourite photo based messaging service Snapchat has announced a big step promising the launch of a brand new global creative studio named arcadia. Arcadia is a new branch in the Snap-family which will be focusing on creating branded augmented reality content. On top of bringing fresh and exciting new content for all of its every ...

  11. Cascade Pure Essentials Spruces Up Kitchens | World Branding...

    brandingforum.org/branding/cascade-pure-essentials-kitchens

    Cascade has rolled out its latest offering dubbed Pure Essentials which comes in two refreshing scents: Lemon Essence and Orange Blossom.