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Un-carrier is a marketing campaign created by T-Mobile US with Prophet, [1] and advertising company Publicis. It debuted in March 2013, where the company introduced a new streamlined plan structure for new customers which drops contracts, subsidized phones, coverage fees for data, and early termination fees. [2]
Assurance Wireless. Assurance Wireless is a telephone service subsidized by the federal Lifeline Assistance program, a government benefit program supported by the federal Universal Service Fund. The service provides to low-income eligible people a free phone, [1] [2] free monthly data, unlimited texting, and free monthly minutes.
T-Mobile US. T-Mobile US, Inc., often shortened as T-Mobile, is an American wireless network operator headquartered in Bellevue, Washington, U.S. [6] Its largest shareholder is multinational telecommunications company Deutsche Telekom AG, a German company headquartered in Bonn, Germany.
On March 20, 2011, Deutsche Telekom AG accepted a US$39 billion stock and cash purchase offer from AT&T Inc. for T-Mobile USA, Inc. According to an industry analyst, after the introduction of the iPhone in 2007, T-Mobile USA began to lose lucrative contract customers, dropping to 78.3 percent of subscribers in 2010, compared to 85% in 2006.
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