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Diet Rite was one of the sodas that were the first in the United Stated to use neither aspartame nor saccharin as a sweetener. The company added a cherry cola flavor to their lineup in 2005 that has been a bigger success than some of their other recent products.
In the 1990s, several fruit-flavored varieties of Diet Rite were introduced. In 2000, the line was reformulated yet again, this time to replace aspartame with Splenda brand sucralose and Sunnet brand acesulfame potassium. It became the first major diet soda in the United States to use neither aspartame nor saccharin as a sweetener.
Seeking to diversify beyond traditional cola flavors, Diet Rite leaned into wider 1990s interest in fruit-inspired sodas by debuting new variety packs offering unique diet options like cherry, grape, and citrus.
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Since 1958, Diet Rite has been a flavor leader amongst diet soft drinks. Diet Rite Cola has the pure, crisp taste of a cola with zero calories, zero caffeine, and zero sodium. Your quest for an authentic diet cola experience stops here with the refreshing taste of Diet Rite Cola.
But it’s the delicious flavor, says Diet-Rite, rather than the slenderizing properties, that makes the biggest hit with consumers. The bottler states that cola drinkers of all ages from kids to grownups make Diet-Rite a family favorite because it tastes good.”
In March 2000, Diet Rite became the first diet cola to be sweetened with SPLENDA brand sweetener. Today Diet Rite is available in cola, white grape, tangerine, black cherry, cherry cola, and red raspberry flavors.
Diet Rite® White Grape Flavored Soda. Available Sizes. 12 fl oz. Product Highlights. Caffeine Free. Diet or Low-Calorie. Sugar Free. Recyclable. Customer Reports Compare. Nutrition Facts. Serving Size : 12 fl oz. Ingredients. 1-5 OF 5.
Despite these obstacles, RCC persevered and launched Diet Rite with a strong emphasis on its low-calorie content and delicious flavor. The introduction of Diet Rite marked a significant milestone in the history of beverages, as it was the first diet soda to hit the market.
"Diet-Rite has a distinct flavor among colas - somewhat fruity to my taste buds. Note that in addition to 0 calories, it has 0 caffeine, too...." Read more