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The word horizontal is derived from the Latin horizon, which derives from the Greek ὁρῐ́ζων, meaning 'separating' or 'marking a boundary'. [2] The word vertical is derived from the late Latin verticalis, which is from the same root as vertex, meaning 'highest point' or more literally the 'turning point' such as in a whirlpool.
Product differentiation. In economics and marketing, product differentiation (or simply differentiation) is the process of distinguishing a product or service from others to make it more attractive to a particular target market. This involves differentiating it from competitors ' products as well as from a firm's other products.
Vertical integration is the degree to which a firm owns its upstream suppliers and its downstream buyers. The differences depend on where the firm is placed in the order of the supply chain. There are three varieties of vertical integration: backward (upstream) vertical integration, forward (downstream) vertical integration, and balanced (both ...
Page orientation is the way in which a rectangular page is oriented for normal viewing. The two most common types of orientation are portrait and landscape. [1] The term "portrait orientation" comes from visual art terminology and describes the dimensions used to capture a person's face and upper body in a picture; in such images, the height of ...
Horizontal and vertical market. The medicine industry is an example of a vertical market. A vertical market is a market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs. A horizontal market is a market in which a product or service meets the needs of a wide ...
The horizontal and vertical components of a projectile's velocity are independent of each other. A ballistic trajectory is a parabola with homogeneous acceleration, such as in a space ship with constant acceleration in absence of other forces.
The vertical–horizontal illusion is the tendency for observers to overestimate the length of a vertical line relative to a horizontal line of the same length. [1] This involves a bisecting component that causes the bisecting line to appear longer than the line that is bisected. People often overestimate or underestimate the length of the ...
The rationale for vertical equity involves recognizing different capacities and needs among the population, which should influence their tax contributions. However, like horizontal equity, vertical equity also encounters practical difficulties. For example, one difficulty with using vertical equity as a guide to public policy is in measurement.