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By 1930, Rand McNally had two major road map competitors, General Drafting and Gousha, the latter of which was founded by a former Rand McNally sales representative. The Rand McNally Auto Chum, later to become the ubiquitous Rand McNally Road Atlas, debuted in 1924. The first full-color edition was published in 1960 and in 1993, it became fully ...
The book name was dropped to just Thomas Guide and colors changed to match Rand McNally colors and product line releases. The popular map store was closed at the Irvine building, which was the last TBM store to close as they had they shut the ones in San Francisco, downtown Los Angeles, and the South Coast Plaza Mall years earlier.
Gousha. The H.M. Gousha Company was one of the "Big Three" major producers of road maps and atlases in the United States during the 25 years following World War II, making maps for free distribution by oil companies and auto clubs. Following the end of the free-road-map era, Gousha distributed maps through retailers, and published a number of ...
To make MapQuest a serious contender in the online spatial application market, a robust set of geographical tools was developed under Greenman's direction. Grout, who had spent time at Rand McNally, Etak and Navigation Technologies Corporation building digital map data, was tasked with acquiring data and licensing arrangements. The initial team ...
Lee Highway logo from 1925 Rand McNally Auto Trails Map. The Lee Highway was a national auto trail in the United States , connecting New York City [ dubious – discuss ] and San Francisco , California, via the South and Southwest .
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