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The Superstar is a style of low-top athletic shoe which has been manufactured by the German multinational company Adidas since 1969. Originally released as a low-top version of the Pro Model basketball shoe, [ 1 ] the design is nicknamed the "shell toe", "shell shoe", and "shell top" due to its rubber shell toe cap.
In April 2006, Adidas announced an 11-year deal to become the official NBA clothing provider. The company has been making NBA, NBDL, and WNBA jerseys and products as well as team-coloured versions of the "Superstar" basketball shoe. This deal (worth over $400 million) took over the previous Reebok deal that had been put in place in 2001 for 10 ...
[citation needed] The growth of pop-culture and hip-hop influence allowed group Run-D.M.C. to make the Adidas Superstar (commonly known as the shell toe) one of the most sought-after shoes of the 1980s. Following their single "My Adidas", Adidas reportedly gave them $1 million endorsement deal. [142]
Naomi Osaka could sign the biggest deal Adidas has ever agreed with a female athlete -- and it could be a sign of things to come for the budding athlete.
Per The Athletic's Shams Charania, Clark is finalizing an endorsement deal with Nike that will come with a signature shoe and secure an eight-figure contract for Clark, per the report. Specific ...
Dassler brothers feud. The Dassler brothers feud was a conflict between two brothers and their respective shoe manufacturers, Adolf ("Adi") and Rudolf ("Rudi") Dassler, in the latter half of the 20th century. Their feud led to the creation of Adidas and Puma, two of the biggest shoe manufacturing companies, and started a long-lasting rivalry ...
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