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In reporting Q1 2023 earnings, Netflix said that in the U.S., the ad-supported plan already was producing higher overall average revenue per customer (aka ARPU) than the $15.49/month Standard plan.
That means customers who are currently paying the $11.99 monthly rate will have to either opt in for advertising during programs (and pay a lower rate of $6.99) or jump to the next ad-free tier ...
For ad-free experiences, Netflix now offers plans that start at $15.49 per month. "The Basic plan is no longer available for new or rejoining members. If you are currently on the Basic plan, ...
On September 12, 2017, T-Mobile introduced the Netflix On Us program. Initially, this was limited to T-Mobile ONE family plans, and the Standard ad-free Netflix plan was included, valued at $11/month after an October 2017 price increase. Over time, the benefit was expanded to several other individual and family plans.
The evolution of streaming services reached an integral point as Netflix quietly killed its cheapest ad-free plan ($9.99) in favor of an ad-supported option ($6.99) for new and returning members.
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