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General Mills itself was created on June 20, 1928, [8] when Washburn-Crosby President James Ford Bell merged Washburn-Crosby with three other mills. [9] In the same year, General Mills acquired the Wichita Mill and Elevator Company of the industrialist Frank Kell of Wichita Falls, Texas. With the sale, Kell acquired cash plus stock in the ...
Cheerios is a brand of cereal manufactured by General Mills in the United States and Canada, consisting of pulverized oats in the shape of a solid torus.In some countries, including the United Kingdom, Cheerios is marketed by Cereal Partners under the Nestlé brand; in Australia and New Zealand, Cheerios is sold as an Uncle Tobys product.
Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé, established in 1991 to produce breakfast cereals.The company is headquartered in Lausanne, Switzerland, and markets cereals in more than 130 countries (except for the U.S. and Canada, where General Mills markets the cereals directly).
Besides these brands Liberté also distributes products for several other manufacturers. At the end of 2010, Pineridge Group sold Liberté Natural Foods to the multinational yogurt producer Yoplait. [4] In 2011, controlling interest of Yoplait was sold to General Mills. Liberté Natural Foods was subsequently renamed Liberté Inc.
Lucky Charms was created in 1964 by product developer John Holahan. General Mills management challenged a team of product developers to use the available manufacturing capacity from either of General Mills' two principal cereal products—Wheaties or Cheerios—and do something unique.
Cinnamon Toast Crunch (CTC), [1] known as Croque-Cannelle in French Canada and Curiously Cinnamon in the UK (previously Cinnamon Grahams), and as a variant called Cini Minis in other European and Latin American countries, is a brand of breakfast cereal produced by General Mills and Nestlé.
Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...
In 1979 it merged with the Pillsbury Company; in 2001, the group was acquired by General Mills. In 2015, General Mills sold the brand to B&G Foods for $765 million in cash. [13] In Canada, the brand Le Sieur has been used since at least 1964, [14] instead of Le Sueur – presumably to avoid the implications of the French word sueur (i.e., "sweat").