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2. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid traffic (known as "natural" or " organic " results) rather than direct traffic or paid traffic .

3. Google - Wikipedia

   en.wikipedia.org/wiki/Google

   Then Chairman and CEO Eric Schmidt (left) with co-founders Sergey Brin (center) and Larry Page (right) in 2008. Google LLC (/ ˈ ɡ uː ɡ ə l / ⓘ GOO-ghəl) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...

4. Timeline of Google Search - Wikipedia

   en.wikipedia.org/wiki/Timeline_of_Google_Search

   Faster search experience for user: Google Suggest (experimental launch 2004, integrated into main search engine 2008), Google Instant (2010), and Google Instant Previews. 2005, 2009, 2012: Google starts using web histories to help in searches (2005), experimentally launches social search (2009), and launches Search Plus Your World (2012). 2009 ...

5. Search engine results page - Wikipedia

   en.wikipedia.org/wiki/Search_engine_results_page

   A search engine results page (SERP) is a webpage that is displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a keyword query. The results are of two general types : organic search: retrieved by the search engine's algorithm

6. Local search engine optimisation - Wikipedia

   en.wikipedia.org/wiki/Local_search_engine...

   Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]

7. Alphabet Inc. - Wikipedia

   en.wikipedia.org/wiki/Alphabet_Inc.

   On August 10, 2015, Google announced plans to create a new public holding company, Alphabet Inc. Google co-founder and CEO Larry Page made this announcement in a blog post on Google's official blog. [10] Alphabet was created to restructure Google by moving subsidiaries from Google to Alphabet, thus narrowing Google's scope.