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The company continued to expand its book publishing business, with best-selling children's books such as The Real Mother Goose in 1916 and Kon-Tiki in 1950. A Rand McNally map appended to the 1914 edition of The New Student's Reference Work. Rand McNally was the first major map publisher to embrace a system of numbered highways.
The book name was dropped to just Thomas Guide and colors changed to match Rand McNally colors and product line releases. The popular map store was closed at the Irvine building, which was the last TBM store to close as they had they shut the ones in San Francisco, downtown Los Angeles, and the South Coast Plaza Mall years earlier.
Harry Mathias Gousha, a sales executive for Rand McNally, left that company in 1926 to start his own map company out of Chicago, quickly becoming Rand McNally's chief competitor by offering the Touraide: a spiral-bound book with road maps, points of interest, and accommodations that was custom assembled for individual buyers.
Andrew McNally House. The Andrew McNally House in Altadena, California was the home of Andrew McNally (1838–1904), co-founder and president of the Rand McNally publishing company. The Queen Anne Style house is listed in the National Register of Historic Places. It remains a private house. A postcard from around 1900 showing the house and gardens.
General Drafting Corporation of Convent Station, New Jersey, founded by Otto G. Lindberg in 1909, was one of the "Big Three" road map publishers in the United States from 1930 to 1970, along with H.M. Gousha and Rand McNally. [1] Unlike the other two, General Drafting did not sell its maps to a variety of smaller customers, but was the ...
In the early 60s, the Dallas Mapsco cost $4.50 each or $3.99 for pre-orders. Additionally, Rand McNally maps and other globe and map products were sold. That year, the company reported a 30% increase in sales over the previous year. Lily retired in 1965 and left the company operations to her son, Choyce, and his wife Frances.
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