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The Superstar is a style of low-top athletic shoe which has been manufactured by the German multinational company Adidas since 1969. Originally released as a low-top version of the Pro Model basketball shoe, [ 1 ] the design is nicknamed the "shell toe", "shell shoe", and "shell top" due to its rubber shell toe cap.
The idea of the Puma Suede came from the fact that the majority of sneakers at the time were all made of canvas and all mainly looked the same with no real originality. It also wouldn't be until 1969 that the Adidas Superstar, the first sneaker made out of leather, would be released. Puma decided to create a shoe to change the idea of what a ...
Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [3] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
Adidas Stan Smith is a tennis shoe made by Adidas, and first launched in 1965. Originally named "Adidas Robert Haillet" after the brand endorsed French prominent player Robert Haillet, in 1978 the sneakers were renamed after Stan Smith, an American tennis player who was active between the end of the 1960s and the beginning of the 1980s.
Adidas Samba is an athletic shoe manufactured by German multinational Adidas. It was designed by Adidas Founder Adolf Dassler in 1949. [ 1] It is the second-highest selling Adidas design with over 35 million pairs sold worldwide, behind the Stan Smith model. [ 2] It has been produced in a variety of color schemes.
[citation needed] The growth of pop-culture and hip-hop influence allowed group Run-D.M.C. to make the Adidas Superstar (commonly known as the shell toe) one of the most sought-after shoes of the 1980s. Following their single "My Adidas", Adidas reportedly gave them $1 million endorsement deal. [142]
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