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A boycott on Bud Light, the top beer brand in the United States, [ 1] began in April 2023. The boycott began in response to a social media promotion the company conducted with actress and TikTok personality Dylan Mulvaney, a transgender woman. [ 2][ 3] On April 1 2023, as part of a larger campaign to address Bud Light's decline in sales and ...
Bud Light sales are still lacking flavor. Anheuser-Busch InBev's Bud Light volumes crashed 28.1% year over year for the week ending Aug. 13, according to new data from Circana and Evercore ISI on ...
BUD LIGHT SALES DOWN NEARLY 30% YEAR OVER YEAR AS RIVALS CONTINUE TO CLIMB. Anheuser-Busch InBev Michelob Ultra brand beer bottles, left, at a store in Queens borough of New York, US, on Wednesday ...
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
In the month following the advertisement, Bud Light sales dropped between 11 and 26 percent. [29] [30] [31] During a May 4, 2023, conference call with investors, Anheuser-Busch InBev's CEO Michel Doukeris said the drop in Bud Light sales "would represent around 1% of our overall global volumes for that period".
Bud Light sales have reached a point of "stabilization," Doukeris said on an earnings call, with plans to ramp up marketing around the NFL season. In the four-week period ending July 6, 2024, Bud ...
Over the last four-week period, Bud Light sales are down 27.1% from a year ago, whereas Miller Lite is up 7.8% and Coors Light grew 15.3%, according to data from Bump Williams Consulting.
Bud Light soon lost its crown as America’s top-sold beer, and sales have continued lower since, costing AB InBev valuable market share in the U.S. “I think that we are making progress.
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