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Over the last four-week period, Bud Light sales are down 27.1% from a year ago, whereas Miller Lite is up 7.8% and Coors Light grew 15.3%, according to data from Bump Williams Consulting.
A boycott on Bud Light, the top beer brand in the United States, [ 1] began in April 2023. The boycott began in response to a social media promotion the company conducted with actress and TikTok personality Dylan Mulvaney, a transgender woman. [ 2][ 3] On April 1 2023, as part of a larger campaign to address Bud Light's decline in sales and ...
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
Bernstein analyst Trevor Stirling said in a note that he expects the company to buck the impact of Bud Light’s boycott in 2024, which could give the company its much-needed boost in the U.S.
While Bud Light lost its status as America’s top-selling beer in May, ... Here's how much to save This is how much money you need to earn annually to comfortably buy a $600,000 home .
The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer.. Anheuser ...
July 18, 2024 at 10:20 AM. Matt Slocum/AP. Bud Light, formerly the top-selling beer in the United States, has had a tough year since a boycott upended the industry. It’s only getting worse: The ...
In the four-week period ending July 6, 2024, Bud Light sales are down 18.6% from a year ago, whereas Miller Lite is down 0.1%, Coors Banquet is up 16.3% and Coors Light grew 2.3%, according to ...