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The British graphic designer Vaughan Oliver has been an inspiration for many contemporary designers, most famously through his work for the indie record label 4AD in the 1980s and 1990s. Inspired by Roger Dean, who painted album covers for the likes of Yes, Vaughan studied graphic design at Newcastle upon Tyne Polytechnic.
Michael Bierut is often credited with “democratizing design”, thanks to his unique and ubiquitous approach to graphic design. Bierut paved the way for ‘accessible’ design whereby complex content was made more easy and enticing to read and consume through a sharp, direct design. 06. Massimo Vignelli:Convey Ideas.
19. Archie Boston. (Source: Duke University Libraries) Archie Boston (b. 1943) is a trailblazing graphic designer and educator. Based in Los Angeles, he established Archie Boston Graphic Design in the 1970s and was the first Black designer elected president of the Los Angeles Art Director’s Club.
A graphic designer creates useful, meaningful, and functional visuals using various means of technology. The work depends largely on a client's or company's needs, but general designer responsibilities may include: Developing visual assets to support a marketing campaign. Designing a graphic overlay for social media posts.
3. Aries Moross. Aries Moross is an art director, illustrator and graphic designer. Their work spans art direction, moving imagery, typography and illustration. In 2012, Kate founded Studio Moross, a London-based multidisciplinary design company as an expansion upon their work and a way to collaborate with other creatives.
Ivan Chermayeff. Ivan Chermayeff’ may as well be one of the best graphic designers of all time, if you consider the amount of iconic work he’s created. Some of his most famous logos, including National Geographic, Pan Am, and NBC, many of which are still used today. Chermayeff is one of the pioneers of abstract logos, as opposed to ...
NoPattern. A creative agency that allowed him to work with client such as Microsoft, Nike and Reebok while most other people were finishing design school. Check out his portfolio to indulge in his vivid, colorful work or hear him here interviewing designers that inspire him. 16. Dan Cassaro.
Graphic design is the art and process of visual communication and problem-solving through the use of images, typography, and colour. A graphic designer is someone who uses this set of skills to design or create messages and visuals that are used in websites, marketing campaigns, advertising, product packaging, and signage.
Here are some tips. 1) Show your best work. 2) Express your personality through your designs. 3) Document the impact of your designs, such as increased brand awareness (with real percentages and analytics!). Read more: Tips for Creating an Impressive Graphic Design Portfolio. 5. Grow your network.
2. Marketing and advertising graphic design. This type of design is used to create various promotional materials like brochures, flyers, posters, banners, social media ads, and more. The goal is to attract, engage, and persuade the target audience. All while staying true to the brand guidelines and visual identity!