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Carter's, Inc. markets clothing and other children's products under several brand names. Other than its namesake Carter's brand, OshKosh B'gosh, and Skip Hop, these labels are exclusive to specific retailers and include, as of 2018: [8]
Luria's – originally L. Luria & Son, was a chain of catalog showroom stores in Florida, from 1961 to 1997. Service Merchandise – closed all its retail stores by early 2002; the name was resurrected in 2004 for an online retail operation [41] [42] Witmark – operated in southwestern Michigan; founded 1969, liquidated 1997 [43] [44]
Ladies' maternity and children's clothing and footwear: Founded by Selim Zilkha & Sir James Goldsmith are purchasing 50-shop W. J. Harris nursery furniture chain. Became a public company in 1972. Merged with Habitat in 1982, and then BHS in 1986 to form Shophouse plc. Purchased Children's World from Boots in 1996 and rebranded Mothercare World.
Plus fit- Was launched in selected stores during July 2010 and are large sized children's clothes. It has proven to be a very popular line. [60] [61] Party, Party, Party! Party, Party, Party! – seasonal party clothes; reduced to women's wear in 2012 [42] Ready to play. Ready to play playwear [63] Sleep. Sleep – children's night clothes; Casual
OshKosh B'gosh is an American children's apparel company founded in Oshkosh, Wisconsin. It is a subsidiary of Carter's. OshKosh B'gosh has become best known for its children's clothing, especially bibbed overalls. The original children's overalls, dating from the early 20th century, were intended to let parents dress their children like their ...
Equate is an example of the strength of Walmart's private label store brand. In a 2006 study, The Hartman Group marketing research firm issued a report which found that "Five of the top 10 "likely to purchase" private label brands are managed by Walmart including: Great Value, Equate, Sam's Choice, Walmart, and Member's Mark (Sam's Club), per ...
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