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The World Book Encyclopedia is an American encyclopedia. [1] World Book was first published in 1917. Since 1925, a new edition of the encyclopedia has been published annually. [1] Although published online in digital form for a number of years, World Book is currently the only American encyclopedia which also still provides a print edition. [2]
Childcraft was created as a sort of encyclopedia for young children. With simple texts and illustrations, the volumes were designed to make learning fun. Each volume addressed different subjects, including literature — such as short stories and poetry, including fairy tales and nursery rhymes — as well as mathematics and the sciences.
Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product . Customarily, coupons are issued by manufacturers of consumer packaged goods [1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...
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Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...
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In the United Kingdom and Ireland, World Book Day is a charity event in March, held annually on the first Thursday and coinciding with the release of special editions. [10] The annual celebration on 23 April is World Book Night, an event organized by independent charity The Reading Agency. [11]
The World Book Capital programme during the year 2011 was held in Buenos Aires in Argentina. The project unit "Unidad de Proyectos Buenos Aires Capital Mundial de Libro" was created especially for the occasion and was run by Luciana Blasco. The three pillars of the Buenos Aires 2011 World book Capital were: The promotion of books
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