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  2. Rationing in the United States - Wikipedia

    en.wikipedia.org/wiki/Rationing_in_the_United_States

    The kind and amount of rationed commodities were not specified on most of the stamps and were not defined until later when local newspapers published, for example, that beginning on a specified date, one airplane stamp was required (in addition to cash) to buy one pair of shoes and one stamp number 30 from ration book four was required to buy ...

  3. Promotional mix - Wikipedia

    en.wikipedia.org/wiki/Promotional_mix

    Advertising is the paid presentation and promotion of ideas, goods, or services by an identified sponsor in a mass medium. Examples include print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, mobile apps, motion pictures, web pages, banner ads, emails. [1] [2] [4] [5]

  4. Rebate (marketing) - Wikipedia

    en.wikipedia.org/wiki/Rebate_(marketing)

    For example, an item might be advertised as "$39 after rebate" with the item costing $79 out-the-door with a $40 rebate that the customer would need to redeem. Sometimes discounts are given at the point of sale rather than the manufacturer providing rebates, eliminating the need for coupons or mail-in rebates.

  5. Trade promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Trade_promotion_(marketing)

    In-store displays are promotional fixtures in retail stores. Variations of in-store displays include Point-of-Sale Displays, which are located near cash registers to encourage impulse buying; Floor Stickers, or advertisements for products on the aisle of a store; Feature Displays, which can be located at the end of an aisle to draw attention to a product; and Special Racks, or manipulation of ...

  6. Black Codes (United States) - Wikipedia

    en.wikipedia.org/wiki/Black_Codes_(United_States)

    The Black Codes, sometimes called the Black Laws, were laws which governed the conduct of African Americans (both free and freedmen).In 1832, James Kent wrote that "in most of the United States, there is a distinction in respect to political privileges, between free white persons and free colored persons of African blood; and in no part of the country do the latter, in point of fact ...

  7. Plot device - Wikipedia

    en.wikipedia.org/wiki/Plot_device

    Many stories, especially in the fantasy genre, feature an object or objects with some great magical power, such as a crown, sword, or jewel. Often what drives the plot is the hero's need to find the object and use it for good, before the villain can use it for evil, or if the object has been broken by the villains, to retrieve each piece that must be gathered from each antagonist to restore it ...

  8. Guerrilla marketing - Wikipedia

    en.wikipedia.org/wiki/Guerrilla_marketing

    The goal is to create awareness to customers about what the enterprise is doing. One example of this took place in Montpelier, Vermont, where the New England Culinary Institute (NECI) sent a group of students to a movie theatre to hand out 400 fliers. The fliers had coupons in which NECI was inviting people to go to its monthly Theme Dinners.

  9. Queenpins - Wikipedia

    en.wikipedia.org/wiki/Queenpins

    Afterward, the duo began their own website and small business "Savvy Super Saver", which helps them sell numerous coupons and generate profit. However, Ken Miller, a hapless loss prevention officer for the A&G Family Marts stores in the Southwestern United States , learns about the coupons and the losses several companies are taking and ...