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The evolution of streaming services reached an integral point as Netflix quietly killed its cheapest ad-free plan ($9.99) in favor of an ad-supported option ($6.99) for new and returning members.
Netflix quietly removed its lowest-priced ad-free tier in the US just ... which comes at a cost of $6.99 per month. For ad-free experiences, Netflix now offers plans that start at $15.49 per month ...
In reporting Q1 2023 earnings, Netflix said that in the U.S., the ad-supported plan already was producing higher overall average revenue per customer (aka ARPU) than the $15.49/month Standard plan.
Netflix agreed to a similar deal with Verizon in 2014, after Verizon DSL customers' connection speed dropped to less than 1 Mbit/s early in the year. Netflix spoke out against this deal with a controversial statement delivered to all Verizon customers experiencing low connection speeds, using the Netflix client. [64]
Netflix subscribers are upset that they have to either pay £3 more each month or watch 30-second adverts. On 4 June, the streaming service scrapped its £7.99 Basic plan. Users have been ...
Just a few years later, the ad-free version is double that. How much prices are increasing varies by subscriber, of course. But the Financial Times recently found a viewer now pays $87 per month ...
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