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Netflix is asking select U.S. subscribers to show them a little more money The streamer announced Wednesday that its basic, advertising-free plan will increase from $9.99/month to $11.99/month ...
That means customers who are currently paying the $11.99 monthly rate will have to either opt in for advertising during programs (and pay a lower rate of $6.99) or jump to the next ad-free tier ...
In reporting Q1 2023 earnings, Netflix said that in the U.S., the ad-supported plan already was producing higher overall average revenue per customer (aka ARPU) than the $15.49/month Standard plan.
On September 12, 2017, T-Mobile introduced the Netflix On Us program. Initially, this was limited to T-Mobile ONE family plans, and the Standard ad-free Netflix plan was included, valued at $11/month after an October 2017 price increase. Over time, the benefit was expanded to several other individual and family plans.
Netflix announces that it will raise the price of its standard HD plan to $10 per month, up from $9 per month for recent customers. This price hike will be gradually rolled in, a strategy it calls "un-grandfathering." 2016: January 6: International
The evolution of streaming services reached an integral point as Netflix quietly killed its cheapest ad-free plan ($9.99) in favor of an ad-supported option ($6.99) for new and returning members.
In reporting Q1 2023 earnings, Netflix said that in the U.S., the ad-supported plan already was producing higher overall average revenue per customer (aka ARPU) than the $15.49/month Standard plan.
The "Basic" plan had been offered to US consumers for $9.99 a month. The removal of this plan, ... For ad-free experiences, Netflix now offers plans that start at $15.49 per month.
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