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Graphic design is an interdisciplinary branch of design [1] and of the fine arts. Its practice involves creativity, innovation and lateral thinking using manual or digital tools, where it is usual to use text and graphics to communicate visually. The role of the graphic designer in the communication process is that of the encoder or interpreter ...
The role of a Creative Director is to formulate creative concepts, whether it is an advertising campaign, brand identity, TV commercial, marketing campaign. A Creative Director was often referred to as 'Ideas Guy' and works with a team of 'creatives' — art director, graphic designer, copywriter, film director to produce the concept and final ...
Visual communication is the use of visual elements to convey ideas and information which include (but are not limited to) signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, and electronic resources.
A Oscar Friedheim card cutting and scoring machine from 1889, capable of producing up to 100,000 visiting and business cards a day. Business cards are cards bearing business information about a company or individual. [1] [2] They are shared during formal introductions as a convenience and a memory aid.
Ideation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be either visual, concrete, or abstract. [1] Ideation comprises all stages of a thought cycle, from innovation, to development, to actualization. [2]
Graphic communication as the name suggests is communication using graphic elements. These elements include symbols such as glyphs and icons, images such as drawings and photographs, and can include the passive contributions of substrate, colour and surroundings. It is the process of creating, producing, and distributing material incorporating ...
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