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The evolution of streaming services reached an integral point as Netflix quietly killed its cheapest ad-free plan ($9.99) in favor of an ad-supported option ($6.99) for new and returning members.
In reporting Q1 2023 earnings, Netflix said that in the U.S., the ad-supported plan already was producing higher overall average revenue per customer (aka ARPU) than the $15.49/month Standard plan.
The $11.99 monthly option is being “retired” in Canada and the U.K. first.
February 27, 2024 at 10:55 AM. Netflix is expected to hike prices on its streaming plans in 2024 — a move that should accelerate its revenue and earnings growth — as it continues to take a ...
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Elsewhere in the UBS research note, analysts pointed out Nielsen data which shows Netflix’s share of US television viewing rose to 7.9% in January 2024, up from 7.7% the previous month.
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