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General Mills itself was created on June 20, 1928, when Washburn-Crosby President James Ford Bell merged Washburn-Crosby with three other mills. In the same year, General Mills acquired the Wichita Mill and Elevator Company of the industrialist Frank Kell of Wichita Falls, Texas. With the sale, Kell acquired cash plus stock in the corporation.
Boxtop. A boxtop, in the context of being a proof of purchase, is understood to be the upper portion of a product box, detached, and mailed as part of a claim for a radio premium or other advertising offer. Betty Crocker was a leader in the mailin box top space beginning in 1929. Their coupon catalog allowed loyal customers to mail in either ...
Y. Yoplait. York Steak House. Categories: General Mills. Food product brands by company. Brands by company. Commons category link from Wikidata.
General Mills made the controversial decision in 2016 to remove artificial dyes from its Lucky Charms and Trix cereals in favor of natural dyes made from fruit and vegetable juices, part of a ...
To avoid confusion with cents-off coupons, the premium program was renamed "Betty Crocker Catalog Points" in 1992. General Mills retired the Betty Crocker Catalog in December 2006 and ended the premium program after 75 years. (Now that the premium program is no longer in effect, consumers can clip "Box Tops for Education" that are printed on ...
General Mills and Kellogg are two of the largest packaged-goods manufacturers in the world and both have recently released their quarterly reports. Analysts had expected stronger results from both ...
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