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Harry Mathias Gousha, a sales executive for Rand McNally, left that company in 1926 to start his own map company out of Chicago, quickly becoming Rand McNally's chief competitor by offering the Touraide: a spiral-bound book with road maps, points of interest, and accommodations that was custom assembled for individual buyers.
By 1930, Rand McNally had two major road map competitors, General Drafting and Gousha, the latter of which was founded by a former Rand McNally sales representative. The Rand McNally Auto Chum, later to become the ubiquitous Rand McNally Road Atlas, debuted in 1924. The first full-color edition was published in 1960 and in 1993, it became fully ...
William H. Rand. William H. Rand. William Henry Rand (May 2, 1828 – June 20, 1915) was an American printer and co-founder of the Rand McNally publishing company. He was born in Quincy, Massachusetts, and as a young man was an apprentice at his brothers' print shop in Boston. He was enticed west in September 1849, by the California Gold Rush.
A printer by trade, he moved to Chicago in 1858 and got a job in a print shop owned by William H. Rand at a wage of $9 per week. In 1873, McNally and William H. Rand incorporated Rand, McNally & Co. With William H. Rand as President and McNally as Vice President. Rand, McNally & Co. becoming one of the largest and best-known map publishers in ...
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The Ranally city rating system is a tool developed by Rand McNally & Co. to classify U.S. cities based on their economic function. The system is designed to reflect an underlying hierarchy whereby consumers and businesses go to a city of a certain size for a certain function; some functions are widely available and others are only available in the largest cities.
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