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2. Survey methodology - Wikipedia

   en.wikipedia.org/wiki/Survey_methodology

   Survey methodology is "the study of survey methods". [1] As a field of applied statistics concentrating on human-research surveys, survey methodology studies the sampling of individual units from a population and associated techniques of survey data collection, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys.

3. Questionnaire - Wikipedia

   en.wikipedia.org/wiki/Questionnaire

   A questionnaire is a research instrument that consists of a set of questions (or other types of prompts) for the purpose of gathering information from respondents through survey or statistical study. A research questionnaire is typically a mix of close-ended questions and open-ended questions. Open-ended, long-term questions offer the ...

4. Questionnaire construction - Wikipedia

   en.wikipedia.org/wiki/Questionnaire_construction

   Questionnaires are frequently used in quantitative marketing research and social research. They are a valuable method of collecting a wide range of information from a large number of individuals, often referred to as respondents. What is often referred to as "adequate questionnaire construction" is critical to the success of a survey.

5. Huffington Post / YouGov Public Opinion Polls

   data.huffingtonpost.com/yougov/methodology

   The HuffPost/YouGov poll is a collaborative effort of the Huffington Post and YouGov, who share responsibility for survey content and the costs of data collection. Each survey consists of approximately 1,000 completed interviews among U.S. adults using a sample selected from YouGov’s opt-in online panel of all 50 states plus the District of ...

6. Survey sampling - Wikipedia

   en.wikipedia.org/wiki/Survey_sampling

   The purpose of sampling is to reduce the cost and/or the amount of work that it would take to survey the entire target population. A survey that measures the entire target population is called a census. A sample refers to a group or section of a population from which information is to be obtained. Survey samples can be broadly divided into two ...

7. Likert scale - Wikipedia

   en.wikipedia.org/wiki/Likert_scale

   A Likert scale ( / ˈlɪkərt / LIK-ərt, [ 1][ note 1]) is a psychometric scale named after its inventor, American social psychologist Rensis Likert, [ 2] which is commonly used in research questionnaires. It is the most widely used approach to scaling responses in survey research, such that the term (or more fully the Likert-type scale) is ...