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2. Loyalty program - Wikipedia

   en.wikipedia.org/wiki/Loyalty_program

   A loyalty program typically involves the operator of a particular program setting up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder ...

3. Discounts and allowances - Wikipedia

   en.wikipedia.org/wiki/Discounts_and_allowances

   Discounts and allowances are reductions to a basic price of goods or services.. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer ...

4. Loyalty marketing - Wikipedia

   en.wikipedia.org/wiki/Loyalty_marketing

   Selling to existing customers has a 60-70% success rate while selling to new customers has a success rate of only 5-20% depending on the product. A 10% increase in customer retention is significant enough to raise a company's value by 30%. Customer Loyalty Statistics. These statistics demonstrate the power that a customer's loyalty can have.

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6. Premium (marketing) - Wikipedia

   en.wikipedia.org/wiki/Premium_(marketing)

   The book was originally available as a prize that was given to the customer in the store with the purchase of two packages of the cereal. But in 1909, Kellogg's changed the book give-away to a premium mail-in offer for the cost of a dime. Over 2.5 million copies of the book were distributed in different editions over a period of 23 years.

7. Gilt-edged securities - Wikipedia

   en.wikipedia.org/wiki/Gilt-edged_securities

   A decline in coupons: several gilts were issued in the 1970s and 1980s with coupons of ≥10% per annum, but these have now matured. A large and prolonged increase in the overall volume of issuance as the public sector borrowing requirement has increased. An increase in the volume of issuance of very long dated gilts to respond to demand for these.

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9. Live Nation Entertainment - Wikipedia

   en.wikipedia.org/wiki/Live_Nation_Entertainment

   Live Nation Entertainment, Inc. Live Nation Entertainment, Inc. is an American multinational entertainment company that was founded in 2010 following the merger of Live Nation and Ticketmaster. It promotes, operates and manages ticket sales for live entertainment internationally. It also owns and operates entertainment venues and manages the ...