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Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...
Rhetoric. The modes of persuasion, modes of appeal or rhetorical appeals (Greek: pisteis) are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos, pathos, and logos, all three of which appear in Aristotle's Rhetoric. [ 1]
Logocentrism. " Logocentrism " is a term coined by the German philosopher Ludwig Klages in the early 1900s. [ 1] It refers to the tradition of Western science and philosophy that regards words and language as a fundamental expression of an external reality. It holds the logos as epistemologically superior and that there is an original ...
Pathos ( / ˈpeɪθɒs /, US: / ˈpeɪθoʊs /; pl. pathea or pathê; Ancient Greek: πάθος, romanized : páthos, lit. ' suffering or experience ') appeals to the emotions and ideals of the audience and elicits feelings that already reside in them. [ 1] Pathos is a term used most often in rhetoric (in which it is considered one of the three ...
Dialogue. A conversation amongst participants in a 1972 cross-cultural youth convention. Dialogue (sometimes spelled dialog in American English) [ 1] is a written or spoken conversational exchange between two or more people, and a literary and theatrical form that depicts such an exchange.
Aristotle identified rhetoric as one of the three key elements—along with logic and dialectic —of philosophy. The first line of the Rhetoric is: "Rhetoric is a counterpart ( antistrophe) of dialectic." [ 1]: I.1.1 According to Aristotle, logic is concerned with reasoning to reach scientific certainty, while dialectic and rhetoric are ...
Jungian archetypes. Jungian archetypes are a concept from psychology that refers to a universal, inherited idea, pattern of thought, or image that is present in the collective unconscious of all human beings. The psychic counterpart of instinct, archetypes are thought to be the basis of many of the common themes and symbols that appear in ...
Sometimes a company or brand logo is more than it first appears. For example, take a look at the hidden meanings or messages embedded in these 12 popular logos below.