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Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...
Rhetoric. The modes of persuasion, modes of appeal or rhetorical appeals (Greek: pisteis) are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos, pathos, and logos, all three of which appear in Aristotle's Rhetoric. [ 1]
Later examples of early rhetoric can be found in the Neo-Assyrian Empire during the time of Sennacherib (704–681 BCE). [57] In ancient Egypt, rhetoric had existed since at least the Middle Kingdom period (c. 2080–1640 BCE). The five canons of eloquence in ancient Egyptian rhetoric were silence, timing, restraint, fluency, and truthfulness. [58]
Rhetorical stance is the position or perspective that a writer or speaker adopts to convey a message to an audience. [1] It involves choices in tone, style, and language to persuade, inform, entertain, or engage the audience. Rhetorical stance can include elements such as the use of ethos (establishing credibility), pathos (appealing to ...
Ethos – a rhetorical appeal to an audience based on the speaker/writer's credibility. Ethopoeia – the act of putting oneself into the character of another to convey that person's feelings and thoughts more vividly. Eulogy – a speech or writing in praise of a person, especially one who recently died or retired.
Aristotle defines rhetoric as the ability in a particular case to see the available means of persuasion. He defines pisteis (plural of πῐ́στῐς, pístis, lit. ''trust in others, faith; means of persuasion'') as atechnic (inartistic) and entechnic (artistic). Of the pisteis provided through speech there are three: ethos, pathos, and logos.
Logocentrism. " Logocentrism " is a term coined by the German philosopher Ludwig Klages in the early 1900s. [ 1] It refers to the tradition of Western science and philosophy that regards words and language as a fundamental expression of an external reality. It holds the logos as epistemologically superior and that there is an original ...
In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action.