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2. DuckDuckGo - Wikipedia

   en.wikipedia.org/wiki/DuckDuckGo

   DuckDuckGo is an American software company with a focus on online privacy. [6] The flagship product is a search engine that has been praised by privacy advocates. [7] [8] Subsequent products include browser extensions [9] and a custom DuckDuckGo web browser.

3. Microsoft Bing - Wikipedia

   en.wikipedia.org/wiki/Microsoft_Bing

   Microsoft Bing, commonly referred to as Bing, is a search engine owned and operated by Microsoft. The service traces its roots back to Microsoft's earlier search engines, including MSN Search, Windows Live Search, and Live Search. Bing offers a broad spectrum of search services, encompassing web, video, image, and map search products, all ...

4. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. [1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a ...

5. Sponsored search auction - Wikipedia

   en.wikipedia.org/wiki/Sponsored_search_auction

   t. e. A sponsored search auction (SSA), also known as a keyword auction, is an indispensable part of the business model of modern web hosts. It refers to results from a search engine that are not output by the main search algorithm, but rather clearly separate advertisements paid for by third parties. These advertisements are typically related ...

6. Search advertising - Wikipedia

   en.wikipedia.org/wiki/Search_advertising

   Search advertising is sold and delivered on the basis of keywords. The user of a search engine enters keywords to make queries. A keyword may consist of more than one word. [3] The user interested in the product or service searches using a specific keyword or search term which lets them interact with advertiser's website.

7. Search engine - Wikipedia

   en.wikipedia.org/wiki/Search_engine

   Some engines suggest queries when the user is typing in the search box. A search engine is a software system that provides hyperlinks to web pages and other relevant information on the Web in response to a user's query. The user inputs a query within a web browser or a mobile app, and the search results are often a list of hyperlinks ...

8. PageRank - Wikipedia

   en.wikipedia.org/wiki/PageRank

   The percentage shows the perceived importance, and the arrows represent hyperlinks. PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. It is named after both the term "web page" and co-founder Larry Page. PageRank is a way of measuring the importance of website pages.

9. Affiliate marketing - Wikipedia

   en.wikipedia.org/wiki/Affiliate_marketing

   Affiliate marketing. Cost per action. Revenue sharing. Mobile advertising. v. t. e. Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. [1]