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General Mills' attempts to market Greek yogurt versions of Yoplait repeatedly failed. General Mills executives carefully studied these failures, concluded that what attracted consumers to Chobani was the charming authenticity of its rags-to-riches backstory, and decided to embrace the authenticity of the Yoplait brand's French heritage.
General Mills itself was created on June 20, 1928, when Washburn-Crosby President James Ford Bell merged Washburn-Crosby with three other mills. In the same year, General Mills acquired the Wichita Mill and Elevator Company of the industrialist Frank Kell of Wichita Falls, Texas. With the sale, Kell acquired cash plus stock in the corporation.
Liberté originally entered the market in 1936 as a manufacturer of cream cheese and cottage cheese based in Montreal, Quebec. In 1964, Liberté expanded its operations and moved its operations to Brossard, Quebec, where they started to manufacture yogurt in addition to their original cheese products. Since then, they have added another ...
General MillsIf you love the high protein levels in Greek yogurt but aren't a big fan of the thick consistency and slightly sour taste, there's great news in store for you today. Yoplait is taking ...
New Yoplait® Pro-Force™ is a Greek yogurt that contains two times the protein of the leading kids' yogurt*. Available in Strawberry Blast and Mixed Berry Burst flavors, the snack-size offerings ...
General Mills. Colombo Yogurt was an American brand of yogurt first sold in 1929. It originated from a family business run by Rose and Sarkis Colombosian, Armenian immigrants who lived in Andover, Massachusetts. Yogurt was first commercially produced and sold in the United States in 1929 by the Colombosians, whose family business later became ...
Go-Gurt (stylized as Go-GURT), also known as Yoplait Tubes in Canada and as Frubes in Britain and Ireland, is an American brand of low-fat yogurt for children. It can be sucked out of a tube, instead of being eaten with a spoon. It was introduced by the General Mills-licensed brand Yoplait in 1997, as the first yogurt made specifically for ...
General Mills made the controversial decision in 2016 to remove artificial dyes from its Lucky Charms and Trix cereals in favor of natural dyes made from fruit and vegetable juices, part of a ...
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