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General Mills itself was created on June 20, 1928, [8] when Washburn-Crosby President James Ford Bell merged Washburn-Crosby with three other mills. [9] In the same year, General Mills acquired the Wichita Mill and Elevator Company of the industrialist Frank Kell of Wichita Falls, Texas. With the sale, Kell acquired cash plus stock in the ...
Liberté originally entered the market in 1936 as a manufacturer of cream cheese and cottage cheese based in Montreal, Quebec.In 1964, Liberté expanded its operations and moved its operations to Brossard, Quebec, where they started to manufacture yogurt in addition to their original cheese products.
General Mills' attempts to market Greek yogurt versions of Yoplait repeatedly failed. General Mills executives carefully studied these failures, concluded that what attracted consumers to Chobani was the charming authenticity of its rags-to-riches backstory, and decided to embrace the authenticity of the Yoplait brand's French heritage. [24]
Häagen-Dazs' first store at 120 Montague Street, Brooklyn, New York. Häagen-Dazs's founder Reuben Mattus was born in Poland in 1912 to Jewish parents. His father died during World War I, and his widowed mother migrated to New York City with her two children in 1921. [4]
Go-Gurt (stylized as Go-GURT), also known as Yoplait Tubes in Canada and as Frubes in Britain and Ireland, is an American brand of low-fat yogurt for children. It can be sucked out of a tube, instead of being eaten with a spoon. It was introduced by the General Mills-licensed brand Yoplait in 1997, as the first yogurt made specifically for ...
General Mills introduced Trix in 1954 as a sugar-coated version of its popular Kix cereal. [1] [2] The original Trix cereal was composed of more than 46% sugar.[citation needed] The original cereal included three colors: "Orangey Orange" (formerly named Orange Orange), "Lemony Yellow" (formerly named Lemon Yellow), and "Raspberry Red".
In 1999, Pillsbury and Nestlé merged their U.S. and Canadian ice cream operations into a joint venture called Ice Cream Partners. [ 12 ] [ 13 ] In 2001 Nestlé exercised its contractual right to buy General Mills' interest in Ice Cream Partners, which included the right to a 99-year license for the Häagen-Dazs brand.
Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...
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