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  2. Create effective Search ads - Google Help

    support.google.com/google-ads/answer/6167122

    Image assets make it easier for people to learn about your business and take action from your Search ads by showing relevant visuals of your products and services. Include your business logo and business name. Advertisers that show a business logo and name with their Search ads see an average of 8% more conversions at a similar cost per ...

  3. How to improve your local ranking on Google

    support.google.com/business/answer/7091

    Google review count and review score factor into local search ranking. More reviews and positive ratings can improve your business' local ranking. Your position in web results is also a factor, so search engine optimization (SEO) best practices apply. Tip: There's no way to request or pay for a better local ranking on Google. We do our best to ...

  4. Make Google your default search engine

    support.google.com/websearch/answer/464

    To get results from Google each time you search, you can make Google your default search engine. Set Google as your default on your browser. If your browser isn’t listed below, check its help resources for info about changing search settings.

  5. Guía de optimización en buscadores (SEO) para principiantes -...

    support.google.com/webmasters/answer/7451184?hl=es

    Saber algo de SEO puede ser de mucha ayuda. Consulta la Guía de SEO para principiantes de Google para conocer los aspectos básicos de la optimización en buscadores.

  6. Optimizing your campaign for online sales - Google Ads Help

    support.google.com/google-ads/answer/6165592

    There are two main tools that you can use to find negative keywords—the Keyword Planner and the search terms report. For example, you might discover that the name of one of your products is also the name of a musical group. In this case, you can add negative keywords such as concert, ticket, lyric, album, or mp3.

  7. Welcome to Web Tools - Web Tools Help - Google Help

    support.google.com/webtools/answer/7568523

    The place to upload your product data to Google and make it available to Google Shopping and other Google services. Visit Google Merchant Center | Learn more. PageSpeed Insights. Use PageSpeed Insights to find out how to make your web pages fast on all devices. Visit PageSpeed Insights | Learn more. Custom Search

  8. Create a Search campaign - Google Ads Help

    support.google.com/google-ads/answer/9510373

    Reach your goals: Search campaigns can help you get more sales, leads, or website traffic. Access highly relevant targeting: Target people actively searching for your specific products and services. Easy setup: Ads are easy to create and don't require special assets. Instructions 1. Create a new campaign and set a goal

  9. Structured Data Markup Helper - Search Console Help

    support.google.com/webmasters/answer/3069489

    schema.org is a collaboration by Google, Microsoft, and Yahoo! to improve the web by creating a common vocabulary for describing the data on the web. If you add schema.org markup to your HTML pages, many companies and products—including Google search—will understand the data on your site.

  10. Optimization tips for your site and your ads - Google Help

    support.google.com/adsense/answer/10760404

    Depending on your optimization goals, this might mean modifying your site or your ad implementation. Optimization can help you grow your AdSense revenue, improve the usability of your site, and get more traffic, etc. Below you can find tips on how to improve your ad performance and build better sites. Ad implementation tips

  11. Performance report (Search results) - Search Console Help

    support.google.com/webmasters/answer/7576553

    Comparing by page or search appearance can change the metric calculation for CTR, impressions, and clicks. When comparing values for a single metric, the results table will display a Difference column to compare values in each row. To compare group data: Comparison is managed by filters (for example, Date or Search type).