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Fruit Roll-Ups are back, and now they're Smart Snack compliant! A popular item to help boost revenues, Fruit Roll-Ups join our fruit-flavored snacks portfolio to give you a full range of delicious snacks!
For the first time in eight years, General Mills is refreshing its fruit snack portfolio, comprised of three iconic brands – Fruit Roll-Ups, Fruit by the Foot and Gushers – to give them all updated designs and brand profiles.
A gluten-free, fruit-flavored snack wrapped around a piece of cellophane for easy removal. Fruit Roll-Ups™ Crazy Colors™ are made with real fruit puree-first in.
General Mills in the spring revamped its Gushers, Fruit Roll-Ups and Fruit by the Foot offerings for the first time in eight years, though not due to the types of headwinds that typically inspire a shakeup in marketing strategy, executives said during a discussion at Advertising Week New York on Wednesday.
In 1975, General Mills’ Research and Development team developed the filling for a cake mix which eventually, after tests and revisions, debuted as Fruit Roll-Ups in 1979. Do you remember...
You can roll your own way with Fruit Roll-Ups. Find your favorite fruit-flavored snack from our range, from Strawberry Blast to Jolly Rancher.
In the 90s, General Mills introduced a Fruit Roll-Up mascot: the Great Rolupo, a wizard who enticed kids to enjoy a rainbow of fruit flavors. While Rolupo was only around until 1991, he left his mark by giving fans one of the most iconic fruit snack features: the peel-out shape.
Fruit Roll-Ups are manufactured by General Mills and distributed under the Betty Crocker brand in the American market and under the Uncle Tobys brand in Australia. Several similar products have been marketed by General Mills and by other companies.
Unroll your creativity with Fruit Roll-Ups! With a range of wild flavors and colors, the possibilities for fun are endless. Perfect for packed lunches!
Pearlfisher designed a new brand system for General MIlls' Gushers, Fruit Roll-Ups, and Fuit by the Foot.