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By 1930, Rand McNally had two major road map competitors, General Drafting and Gousha, the latter of which was founded by a former Rand McNally sales representative. The Rand McNally Auto Chum, later to become the ubiquitous Rand McNally Road Atlas, debuted in 1924. The first full-color edition was published in 1960 and in 1993, it became fully ...
1928-1932 and 1938-1940 Automobile Legal Association Green Book: large scale maps (not very detailed - only major routes) and major city inset maps; turn-by-turn directions can also be used to find old routings through cities; also contains rough route logs (i.e. cities passed through) for some of the longer routes in all eastern states; 1938 ...
Harry Mathias Gousha, a sales executive for Rand McNally, left that company in 1926 to start his own map company out of Chicago, quickly becoming Rand McNally's chief competitor by offering the Touraide: a spiral-bound book with road maps, points of interest, and accommodations that was custom assembled for individual buyers.
General Drafting Corporation of Convent Station, New Jersey, founded by Otto G. Lindberg in 1909, was one of the "Big Three" road map publishers in the United States from 1930 to 1970, along with H.M. Gousha and Rand McNally. [1]
Lee Highway logo from 1925 Rand McNally Auto Trails Map. The Lee Highway was a national auto trail in the United States , connecting New York City [ dubious – discuss ] and San Francisco , California, via the South and Southwest .
Gousha was founded in 1926 by former Rand McNally employees. General Drafting was founded in 1909. These three companies produced most of the approximately eight billion free maps handed out at American filling stations over a period of about 1920 to 1980. The practice of offering free maps diminished considerably in the 1970s. [6]
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