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In retail marketing, an endcap,end cap, Free Standing Display Unit (FSDU), or gen-end (general end shelving) is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. [ 1 ] It is often available for lease to a manufacturer in a retail environment. Products placed on an endcap for sale ...
Point of sale display. A point-of-sale display (POS display) is a specialised form of sales promotion that is found near, on, or next to a checkout counter (the "point of sale"). They are intended to draw the customers' attention to products, which may be new products, or on special offer, and are also used to promote special events, e.g ...
An electronic shelf label ( ESL) system is used by retailers for displaying, typically on the front edge of retail shelving, product pricing on shelves that can automatically be updated or changed under the control of a central server. [ 1] A shelf label with electronic paper display. ESL tag modules use electronic paper (E-paper) or liquid ...
Spinner rack. A spinner rack is a rotating merchandise display, usually placed on a retailer's floor or counter. Often used to display magazines, paperbacks, [1] greeting cards, postcards, hats, or seeds, the spinner rack is closely associated with the comic book industry . A typical spinner rack is composed of a metal central spine with wire ...
In-store displays are promotional fixtures in retail stores. Variations of in-store displays include Point-of-Sale Displays, which are located near cash registers to encourage impulse buying; Floor Stickers, or advertisements for products on the aisle of a store; Feature Displays, which can be located at the end of an aisle to draw attention to a product; and Special Racks, or manipulation of ...
Display stand. A point-of-sale display assembled by a contract packager. Display stand for postcards. Display stands for statues in museum. A display stand is a free-standing physical fitting in a shop on which products are arranged. It is an advertising and merchandising tool that has a direct impact on product sales. [1]
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