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Search engine optimization (SEO) is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Learn more about Google SEO and how to earn high-quality traffic to your website.
This guide is designed to describe all major aspects of SEO, from finding the terms and phrases that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site.
SEO stands for “search engine optimization.”. It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results. Despite the acronym, SEO is as much about people as it is about search engines themselves.
The role that SEO has in digital marketing involves optimizing a website to improve its ranking on search engine results pages (SERPs), which can help increase your reach to potential customers, and support your wider digital marketing efforts.
Backlinks are created when one website links to another. Backlinks are especially valuable for SEO because they represent a "vote" that can help you to rank. Learn more about backlinks and SEO.
What is on-site SEO? On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website (as opposed to links elsewhere on the Internet and other external signals collectively known as "off-site SEO") in order to rank higher and earn more relevant traffic from search engines. On-site SEO refers to optimizing both the ...
Links are immensely important for SEO and make up the lion's share "Off-site SEO". However, these must be naturally acquired and not paid for. A link pointing to your website is a positive third-party credibility signal to Google.
In terms of SEO "keywords" are the words and phrases that searchers enter into search engines, also called "search queries" to find what they are looking for. A well-optimized website will have keywords and related topics in their content to make it possible for people to find their website via…
If a company meets with its customers directly — either through a storefront or service area — it’s a “local business” and a unique set of SEO techniques can be used to increase its visibility on the Internet. This is known as Local SEO or Local Search Marketing.
We know learning all the ins and outs of SEO vocabulary and jargon can feel like learning another language. To help you get a handle on all the new terms we're throwing at you, we've compiled a chapter-by-chapter SEO glossary with definitions and helpful links.